Retail Therapy: Making Strategic Relationships Work

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Business & Economics - Industries
Retail Therapy: Making Strategic...

Retail Therapy: Making Strategic Relationships Work

Name: Retail Therapy: Making Strategic Relationships Work
ISBN: 9781403901712

Rob Jones, Dan Murphy

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Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees, and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach.

Κατηγορίες:

Business & Economics - Industries

Έτος:

2003

Εκδότης:

Palgrave Macmillan

Γλώσσα:

english

Σελίδες:

209

ISBN 10:

1403901716